03 / GOOGLE ADS · SEARCH NETWORK CAMPAIGNS
Google Ads.From the search to first contact.
A useful campaign connects a search intent, a clear offer and a page that makes the next step easy. I support you on Google Ads campaigns, landing pages and conversion tracking, with goals defined around your business.
01 / THE FRAMINGStarting from your offer and your prospects.
We start with the services to promote, your client area and the expected action: a quote request, a call or a booking. If you already have a Google Ads account, reviewing its structure and history helps spot the priorities.
Search Network campaigns are structured around coherent themes. The choice of keywords, areas and ads must match your real offer. Search terms are then reviewed to identify useful demand and exclude irrelevant searches.
02 / THE DESTINATIONA page that keeps the ad's promise.
The landing page picks up the advertised service and lets people grasp its value quickly. It presents the useful information, the available trust signals and a contact method that is easy to use on mobile.
I can work on an existing page or build a landing page within your site. The ad copy, the page title and the call to action must stay consistent. Before launch, links and the contact journey are checked: a click must lead to the right content and a workable action.
03 / THE MEASUREMENTTelling clicks apart from useful enquiries.
Conversion tracking is set up around the actions that matter to your business. A form that is actually submitted, a measured call or a qualified enquiry does not tell the same story as a simple visit. We define what should be tracked and check that the planned events fire.
The setup takes your site and the applicable consent choices into account. The report connects spend, searches, ads and available conversions. Your feedback on the quality of the enquiries complements the figures and helps adjust the campaigns, the pages or the targeting.
GOING FURTHERExpertise in detail.
Before we start.
What budget should I plan for Google Ads?
The budget is defined after reviewing your sector, the target area and your goals. The spend paid to Google is separate from the preparation and management work. Limits and reporting terms are agreed before launch.
Does Google Ads replace organic SEO?
Paid ads and organic results serve different approaches. Campaigns can support a specific offer while organic SEO builds the site's visibility. The combination depends on your priorities and your capacity to handle the enquiries.
Official references: consistency between ads and landing pages and Google Ads conversion measurement.
YOUR PROJECT · ONE POINT OF CONTACT
Is your offer ready to be found?
Tell me about your business, the services to promote and your target area. If you already run ads, also mention the difficulties you face and the actions you would like to measure better.